Establishing clear and concise corporate guidelines that are fully reflective of your corporate identity is a critical communication task. That is because establishing a well-defined 'do & don't' brand communication "rule book" ensures that all sections of an organisation are on the same page in terms of the consistency of brand image that is being presented at all times.

The Guillotine team take corporate guideline creation seriously. Why? Because it safeguards the on-going visual treatment of our client's brand as well as ensuring the accurate portrayal of all corporate, consumer and internal information, including the critical 'fine print'.

This includes the company logo and the correct usage proportions, the correct PMS colours, font size and typeface, the size, the spacing, the mission statement, the slogan, the correct qualifying line for different purposes, which legal disclaimers to use for a given purpose, how big photos can be relative to the size of a piece of collateral... and so much more.

As a business grows, so does the number of people and divisions involved in your marketing and communications, and the volume of material produced. Often this leads to new staff members being called upon to make fast decisions without guidance, or contractors doing their best without a marketing 'road map' to follow. Consequently, the odds of inconsistency in the way company communication is produced and portrayed, also increases.

The downside is that even a small departure from the established branding direction can cause confusion, a negative impact, and sometimes on-going serious consequences.

Fortunately, Sydney-based branding and design studio, Guillotine Creative Executions offers clients superior brand management and guardianship. We are very well experienced in designing and producing corporate guidelines that promote consistency, protect your brand attributes and prevent misuse over all of your communication channels.

We have experience working on corporate guidelines across the following categories: beverages, consumer electronics, education, home construction, magazine publishing, scientific technology, and the transport services sector.

1